Cohera Event Activation

For Cohera’s “Imagine That: All in Together” All Hands event in Texas, Zagwear brought the brand experience to life with interactive merch moments guests could make their own. Attendees built custom pens at the pen bar, then headed to the patch bar to pick a product, choose their patches, and watch them get pressed live. We also created Cohera branded giveaways, including water bottles, tote bags, bucket hats and notebooks. The best event merch doesn’t just get handed out - it gets experienced.