Minis Breakfast Bundle

Client: General Mills

General Mills embarked on a creative journey to partner with us to introduce a new product line that miniaturizes the joy of breakfast: the Minis Breakfast Bundle. The strategy was to "minify" the kitchen, designing a set of mini kitchen accessories that complemented the Minis cereals. 

This bundle included:

• Cinnamon Toast Crunch Mini Fridge: A tabletop fridge to store mini breakfast essentials.
• Trix Mini Utensil Set: A cooking set for making mini Trix pancakes and waffles.
• REESE’S PUFFS Mini Muffin Mold: A silicone mold for baking mini cereal muffins.