Pillsbury™ Doughboy’s 60th Birthday Holiday Merch Shop

Client: General Mills

For Pillsbury’s 60th anniversary of their beloved Doughboy, the brand invited fans to celebrate with a nostalgic, multi-channel campaign that blended digital innovation with real-world charm. Zagwear partnered with Pillsbury™ to create a limited-edition merch shop filled with collectible holiday items that captured the joy and warmth of baking together, past and present.